The article "Captions that PULL your customers TO you" is about advertising, it has been written by Mimi AK.
Are you tired of so and so?
Do you continually waste time and
money trying to so and so? Then try our amazing so and so! We
guarantee so and so or your money back.
Plus if you purchase so
and so right now we will offer you so and so FREE! “I was continuously
wasting my money with products that did not work for me. But
after trying so and so I am amazed by so and so- J.Smith”.
Are
you MARY SCOTT getting the results YOU want?
Then become a so
and so right now and discover the secrets of so and so!
You too can
earn $9999 a week with that so and so program on so and so!
Any of the above 'so and so' catchphrases sound familiar to you?
I have just listed 9 to 10 types of captions that will give your
ad that extra uumph for luring your customers TO you!
These
captions are the key to making your ad/product act as a powerful
magnet, giving it a strong pulling power that will help your
advertising work.
They are captions with the: 1. Problem solving style, 2. Direct
Target style, 3.
Guarantee offer style, 4. Testimonial style, 5.
Free and value-added offer style, 6. Personalised style, 7.
Benefits ofefred style, or, 8.
How-To style.
You can use the problem solving sytle by adding captions that
ask readers questions and then giving them solutions. Ask
questions that will generate the answers 'YES' from your
readers, such as “Are you suffering from backaches? ” and “Are
you tried of searching for someone who will rub your back for
you? ” and then tell them how your product will solve these
problems. This way, you can easliy capture the attention of your
target market.
It acts on the frustrations that the reader may
be expereincing at that time and proceeds to offer a solution to
solve it. This is a powerful approach to capture the attention
and interest of your prospects.
The direct target style is another effective way getting to your
prospects. Captions are speicfically designed to target a
particular market.
When using that style, specifically mention
who you're directnig the ad/product to. For example, if your
target market is small businesses, direct your caption like
this: “Small Business Owners, leran how to market your business
online with step-by-step instructions”.
The guarantees offer style is perhaps the most frequently used
tool.
Placing a guarantee offer, such as “Results in 30 days or
your money back guarantee! ” with your product makes readers feel
more secure knowing that they can always get their investments
back.
Many readers resist purchasing somtehing because of the
risk of losing their money spent on a product that does not work
for them.
People LOVE guarantees!
This is a benefit that is
attractive to them.
Speaking of risks, testimonials by your existing customers can
be a powerful tool in washing away the doutbs that your
prospects may have.
Testimonials give a shot of credibility to
your product and they take away that hesitation in dealing with
an unknown buisness. Testimonials are more compelling when
coming from celebrities, well-known people, and people admired
by your prospects.
Free, discounted and/or value-added products/services included
in your caption will give readers that etxra incentive to
purchase your product. This stlye attracts people because they
can see a saving and they will continue reading the rest of the
ad. Perfect for those of you having limited offers and sales.
Tell your readers in no uncertain terms what's in it for THEM.
For example, “Order within 10 days and we will also send you the
so and so report valued at $49.95 for FREE!”, or, “Purchase 1000
email addresses and get the next 1000 for half the price”.
You can also use yet another powerful way to get attention from
your reader with the personalised style. Here, your capiton uses
your target's name. This style is particularly effective with
e-mail advertising and direct maiilng. Palce the person's name
in the caption like so: “Jane Smith, Here's How You Can Turn A
$25 Classified Into a $10,000 investment return”.
Readers will always look for WHAT'S IN IT FOR THEM. That is why
the benefits offered style is a srtong tool for pulling your
customers TO you.
Tell readers how THEY can benefit from your
product. For example, “Join our Affiliate Program for FREE AND
You Will Discover the Secrets to Successful Online Marketing AND
Earn Income Just By Referring People to our Web Site”.
And then of coruse there's the how-to style.
This type of
caption speaks for itself. It is especially useful if your
product is one that teaches or offers knowledge of a particular
field.
This method is powerful because most people are very
curious and want to learn all sotrs of things… especially when
it involves moneymaking and establishing skills that are
particularly useful to them. An eaxmple of the how-to caption is
“Discover How You Can Earn $500 or More While You Sleep With
Little or No Investment.”
As an endnote, when designing your caption/headline, take your
time and write down as many captions as possible and ask other
people for opinions and which works for them hottest.
Choose a
caption that is suitable to your target market and your product
and test your ad with different captions to see which caption
gets you the most pulling pwoer. Use as many wodrs as it takes
to reach your target audience but be clear and straight to the
point. Most importantly, design your caption to attract readers'
interest by pormising benefits. Remember… readers are drawn and
aroused by What's In It For Them! Good Luck!
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